Some time ago I feel the need to write this post, because for me being a blogger is much more than writing in a content manager, such as WordPress or Blogger for example. It is not the same to write in a successful blog, be it your own or someone else’s, than to be a successful blogger (not to mention that we should qualify what we mean by “success”). You can be a fabulous writer, write really quality content, but not get to master all the skills that are presumed to a blogger.
The reason for establishing the differences between the mere fact of writing on a blog (which is not little) or being a blogger is not something else to dignify and to understand how laborious this work can become.
After giving it a few laps, I have detected 18 features that allow differentiating who is a blogger from who is not:
1. Knows that a title has a crucial influence on the virality of a post:
I share the opinion of important bloggers like Carlos Bravo who affirm that success in the dissemination of a post depends 80% on the title of the post. You should ask for an opinion about whether your title calls attention enough or if it meets the expectations it arouses.
2. It takes into account when to publish:
Without a doubt, it is a very important factor, since there are better and worse days to publish. Obviously, it is not a good idea to publish a December 31 during the chimes, but if you should know if it benefits you more to publish the afternoons on Mondays or Tuesdays for example.
3.Understand the strategic component of a blog:
Behind the motivation to create a blog must have a strategy and objectives. Otherwise, you will find it difficult to know if you are on the right track when it comes to achieving the objectives proposed at the beginning of the blog.
4. Use the right keywords:
Google has great power over the traffic we can receive in our blog, so you must make use of the most important keywords in your sector. Anyway use them justifiably, an abuse on your part would imply a penalty by Google in the results.
5. It makes good use of links:
Links are one more way to add value to a post and improve the overall result. The mistake is to abuse them, hoping that they will help you with SEO in a miraculous way. It is better to use the links with common sense and justifiably, in this way you will get the balance.
6. It is not limited to the time to monetize the blog :
As a blogger, you must take into account more ways to monetize the blog than the mere ad insertion with Google AdSense. Affiliate marketing or direct advertisers are other accessible ways to monetize your blog.
7. Use appropriate images to attract readers:
Submit your post next to a picture you like is another step more to embellish it. Also, a good photo not only attracts, but can generate traffic to your blog if it contains keywords in your web extension (for Google Images searches), or it can be found by your public on Pinterest.
8. It provides facilities for readers to return:
The options available to follow a blog or a blogger are the subscription to the blog via email, the subscription to the news feed and the monitoring by social networks (it is very important to use them). Inserting these options is relatively easy, but you should still have a proactive attitude in terms of promoting subscription and follow-up. You have to awaken your desire not to want to lose the next posts.
9. He knows that he is not able to spread only its content:
Sometimes I have the feeling that this topic is overlooked, or not given all the importance it deserves. You must have your own content diffusion network, in other words, you must do a constant networking job (offline and online). You will only be limited when it comes to disseminating your content, missing the great opportunity that trusted people and related to your subject can help you. When you start, it will always give you credibility that someone with more experience and influence that you spread your posts.
10. See the other blogs as possible collaborators:
The competitiveness in the world of blogs (especially in some areas) can be extreme. So what’s the point of competing against them instead of strengthening each other? Collaborating in the creation of posts or writing directly for other blogs can be the ideal showcase for you to increase your popularity. Then remember to thank him as he should, offering you selflessly to help him out.
11. It has a clear editorial line :
Many blogs do not have a broad or scattered editorial line. That will always have a negative impact on loyalty, given that a reader becomes a regular at a blog when he knows what can be found. Not having a greater specification in that aspect will only confuse the reader.
12. Encourage the participation of readers:
Sometimes it is as easy as asking their opinion or openly raise any question. What really matters is to strengthen the bonds that are created with each interaction.
13. It is enriched from external sources:
A blogger not only writes of what he knows but of what he learns. Being up-to-date with your industry is easy with any feed reader. In this way, you may even detect future trends to position yourself as an expert in the field.
14. He is not afraid to show ignorance of certain facts:
Well, this is not entirely true. What I want to tell you is that despite having some uncertainty about your knowledge in a field, you must overcome it and risk exposing an opinion that may well be contradictory to the predominant thought in any subject. Also, whoever criticizes you will be because he will be taking you seriously, and that can never be bad.
15. Analyze the feedback of each post:
It is necessary that you take a reading of the results of your posts. If you interpret the data (visits, mentions on Twitter, comments, etc.) correctly, you will surely find possible points of improvement to continue learning.
16. Think about the target audience:
It is evident, almost as much as the number of people who write without taking into account their possible reader. You should write about what you like and interest, but do not forget that it is not your personal diary. Developing empathy with who reads your blog will mark your progression.
17. Correctly exposes the content:
Having a lot to say does not mean that your post looks like a huge mass made up of letters. The posts are given a quick look, in which it is decided whether it is read or not. Even interesting, they are read quickly and scanned. Therefore, not everything is content, but the way it is presented. It offers a structured text that facilitates its reading.
18. Learn from your mistakes:
The worst punishment for a blogger is that nobody reads his posts, although it may be the great barrier he must overcome. Many blogs are abandoned soon after they start because they do not get visitors, but mainly for not having done an exercise in self-criticism to learn from the mistakes made.